September 19, 2017

BIRDSONG Brewing Co., 1 - 7 p.m.


100 Ways To Get Attention


If you are:

  • A marketing professional tasked with churning out the same quantity of work as larger teams.  
  • A small business owner struggling to find a way to effectively and efficiently market yourself.
  • An entrepreneur who wants to up their brand game and isn't sure where to start.
  • A seasoned PR professional looking for creative new ideas to help your clients.

This workshop is for you.

Unlike traditional marketing workshops that are intended only for marketing professionals, 100 Ways to Get Attention is for anyone wants to learn more specific techniques you can apply immediately to engage your target audience.

Join seven public relations dynamos and media specialists for an afternoon that will help you think creatively and broadly about how to market your brand. 




Featured Speakers

allison andrews

Allison Andrews is a multiple Emmy award-winning television producer who left a 24-year career in television news to help other people tell their stories and find more time to tell her own.

Before starting Andrews Creative, she spent years At WCNC-TV where she held several positions including Executive Producer of News and Special Projects, Executive Producer of the 22-time Emmy winning magazine program ‘Carolina Traveler’,  and Producer of the lifestyle/entertainment show ‘Charlotte Today’.

Her writing and editing skills have also lead to a National Headliner award. 

Her clients have been featured in local media outlets as well as in national outlets including People, The Huffington Post, Prevention, InStyle, and CNN.

As a freelance writer, she writes for numerous regional and national publications. Her work has been published in The Washington Post, Time Magazine, and



Keri Bonfili

Keri Bonfili is a skilled PR partner with more than 15 years of experience developing successful public relations and communications programs for a broad range of consumer, fast casual, financial, restaurant, retail and technology brands that include: Adam & Eve, Belk, Bob Evans, Buy Buy Baby, CollegeAdvantage 529, Elmer’s, Honeybaked Ham, Huntington Bank, Krazy Glue, Stanley Steemer, Subway, TJX and X-ACTO. Keri earned her Accreditation in Public Relations (APR) from the Universal Accreditation Board and is an active member of the Charlotte chapter of the Public Relations Society of America.

Keri routinely generates national, regional and local media coverage for her clients in outlets that include:, BuzzFeed, Forbes, Huffington Post, The Wall Street Journal and many others. 

Prior to transitioning to a career in public relations, Keri was a television news reporter and anchor in Nebraska, Iowa and Illinois. She currently is a board committee member for Loaves & Fishes Charlotte and is a volunteer for Dress for Success Charlotte.



KARA HOllinger


Kara’s passion for food and entertaining came early. From the age of five, she surrounded herself with the hustle and bustle of her parents’ European-inspired tearoom and restaurant, known for its scratch made cuisine and attentive service. Hospitality is in her DNA.
Born and raised in the Midwest, she studied graphic design and photography at Purdue University. She eventually made the move to Charlotte and fell in love with all things design. She also took a keen interest in the storytelling aspect of advertising and its power to engage customers. Kara spent years as a creative and art director with well-established agencies before making another big move: opening up 3pm Creative Group and later partnering with Joe Haubenhofer to build The Plaid Penguin.
Her diverse list of clients demonstrates an agile response to the varying needs of businesses based on their size and individual branding objectives. That list continues to grow and includes local entrepreneurs that include Frank Scibelli Food Group (Yafo, Midwood Smokehouse, Paco's Tacos, etc), companies undergoing significant growth such as Ashbourne Farms in Kentucky and international brands that include Compass Group, Le Creuset, Kerrygold Butter and Coca-Cola.
Kara is hard-working, enthusiastic, and a creative mastermind. She specializes in the details and is experienced at telling visually compelling and cohesive stories. She holds more than 40 local and national awards that recognize this transformative work.



SARAH THompson

Sarah began her career in retail marketing for fashion legend Diane von Furstenberg in NYC. Starting as the Marketing Assistant, and outgoing as the Global Marketing Manager, Sarah worked with international teams on global advertising campaigns. After five years in the Big Apple, she headed back to her home state of Ohio and became the Vice President of Marketing for First Federal Savings, a community-focused savings and loan. After Sarah helped introduce branded content and a more digital perspective to the company, she moved on to Charlotte, NC to pursue agency life. She quickly determined freelancing was her calling. Although it has been less than a year since making the transition to an independent contractor, Sarah absolutely loves working with startups and small businesses to enhance their online presence through social media and digital marketing. With Charlotte’s startup scene booming, there are many opportunities to make a difference. She lives in Charlotte with her S.O. engineer, Drew, and can hardly wait to add a dog to the equation.



Colleen Odegaard

You can see Colleen Odegaard weekdays at 11am as the Host of Charlotte Today. The veteran TV personality has seen thousands of pitches and can share insight on what you can do to make yours standout.  


Roshanda Pratt

Roshanda 'The Rosho' Pratt

Roshanda 'The Rosho' Pratt is a respected news producer, live stream expert, speaker, and storyteller strategist. With two decades of experience in crisis communications, marketing, and on both sides of the television camera, she is best known for helping influencers discover their brand stories to deliver maximum impact to the clients they are called to serve.

Roshanda helps entrepreneurs and organizations amplify their message and transform communities, with clients such
as The Kellogg Foundation entrusting her media savvy to drive global campaigns. She is also an International Amazon best-selling author, Huffington Post contributor, and host of her own self-produced Facebook Live show, "The Rosho Live." She appears regularly on her local CBS morning news show and has also been featured nationally on CBS' The Talk, numerous podcasts, and tele-summits.


Jennifer Howard.jpg

Jennifer Howard

Jennifer serves as Divisional Vice President at MultiVu, a Cision company, and oversees all broadcast, creative and multimedia projects for PR Newswire clients in the Southeast and Mid-Atlantic regions. She has more than 20 years of strategic council and client management experience across multiple industries and business environments. She is responsible for multimedia/content creation, broadcast/live events and content marketing strategies/execution.

Jennifer is a self-proclaimed people person who enjoys a fast-paced environment where every day there’s a new story to tell. She works to develop strategic multichannel communications plans that align with her client’s goals, and says bringing stories to life through the creative process is the most exciting part of her job.

Jennifer enjoys life in Charlotte with her husband, Mike, their three children: Mikey, Lilly Caroline, Harper and new Goldendoodle puppy, Bella.



Rachel Clapp Miller

Rachel Clapp Miller is the Director of Digital Engagement at Force Management, a sales consulting firm. She has an extensive media background at Force Management, including work with both local and national news networks. She spent eight years as a producer with WCNC-TV. At WCNC, she earned two Emmy awards and six nominations for her producing work. She also won the prestigious National Headliner Award for investigative producing.

In addition, Clapp Miller is an instructor at Wake Forest University Schools of Business, creating and facilitating the curriculum for the Communication for Business Professionals Executive Certificate Program.

She is active in the Charlotte community and recently completed a six-year term on the Board of Directors at the Dowd YMCA.



Seth Kingdon

Seth scales small businesses using affordable resources -- new and old -- that grow leaders and companies for success. He's committed to always learning, building a network and being quick and effective with communication. His skills include social media, media relations, and research. 

You can find him reading a business book, listening to an inspirational podcast, or networking at events. He'd love to meet you. 



1 p.m. // Welcome / Allison Andrews and Keri Bonfili, co-founders of 100 Ways 

1:15 p.m.  // Branding / Kara Hollinger, Partner at The Plaid Penguin Advertising Agency
You're here because you want to learn how to grow your business or manage your limited marketing resources more effectively, welcome to the team. Whether you're a small business owner now, part of an existing marketing team or someone who's got an entrepreneurial spirit, it all starts with "why"? Why do people care? Why should they care? What can I offer them (as a business, freelancer or company) that they can't possibly get anywhere else? How does all that come through in the branding we see every day. Kara Hollinger breaks down the principles of a brand into easy-to-digest tidbits of information.

2 p.m.  // Content / Allison Andrews, Andrews Creative
So, you have a website and a LinkedIn page – what comes next? Do you try to write blog posts, send emails to your clients/customers/leads – how do you attract leads with great content? How does content layer into your branding? If you’re a business owner or on a small-but-mighty marketing team, how do you manage your limited resources for maximum benefit?

3 p.m. // Public Relations + Social / Keri Bonfili, / Sarah Thompson, ST Communications
Growing your business isn't just about making sure you have a memorable brand and an informative website populated with really relevant content. These things are all necessary, but how do you generate awareness for your offerings and how do people know what you do and what makes the way you do it unique? We'll show you how. This takes equal parts of PR and social media know-how, but you'll leave this session understanding more about how to reach your target customers.

4 p.m. // Attention Panel / Colleen Odegaard, Jennifer Howard, Sarah Thompson, Kara Hollinger, Rachel Clapp Miller and Seth Kingdon

The final work session will bring together Public Relations, Media, and Digital Communications experts. The session will begin with a round robin style short presentation that will include additional insights and topics to help you raise brand awareness... completing the list of 100 ways to get attention.  Then you will have an opportunity to ask anyone on the panel a question! 

5 - 7 p.m. // Drinks + Networking